Wells Made Co. Logo and Packaging Design
Client: Wells Made Co.
Industry: Food, food packaging.
Project Duties: Logo design, color exploration, logo guidelines, label & packaging design.
Andrea Wells founder of Wells Made Co. reached out to me about designing a logo for the Wells Made Brand. Andrea, specializes in making delicious hand crafted vegan nut butters.
The language of the identity was inspired by Wells Made resolutely hand crafted products. The beautiful font choices in the logo work very well for the brand. The logo design features an upright script with vintage characteristics that comes exceptionally beautiful in the modern world. For this project it was essential that the logo worked at very small sizes, Andrea had planned to use the logo on product packaging. My job was to respect these constrictions and create a design that was adaptable for Andrea’s goals.
From the beginning of the project, I wanted to give the brand a memorable identity with real personality in order to differentiate the products on the shelf, local markets and online. Andrea believes that the secret to her tasty recipes is the pure of labor love that goes into making each jar by hand and the organic ingredients. I was inspired by her ambition for hand made and worked on a final composition that is authentic, rich, and feels as natural and organic as possible.
Soon after completing the logo design, Andrea and I continued collaborating and worked on the packaging design. We designed the full line of products – a total of 9 nut butters labels.
Label and Packaging Design