The Kimono Cart Logo Design and Hand Painted Signage

Client: The Kimono Cart

Industry: Apparel, clothing.

Services: Logo design, hand lettering, hand painted signage.


An epic logo design and hand painted signage for an apparel brand based in St. Petersburg, FL.

The Kimono Cart needed a new logo to represent their clothing brand and business. Alicia Geigel, founder of The Kimono Cart and I collaborated to bring her idea to life. Our goal with the design was to make brand look special and natural with a focus on uniqueness and hand drawn, vintage and bohemian characteristics. The Kimono Cart is committed to create organic and naturally made products, therefore a hand crafted identity and style was appropriate. 

The logo design was hand-drawn, digitized and later painted by hand using One Shot lettering enamel on two wood panels that measure 35" by 25". The wood panels were used to build the cart that Alicia takes to indie and makers markets to showcase and sell her hand-made Kimonos.

Below are some pictures of the logo design and sign painting process.  

Alicia Geigel, owner of The Kimono Cart during EtCultura in St. Petersburg, Fl. Photo by: Amelia Barlett. 

Alicia Geigel, owner of The Kimono Cart during EtCultura in St. Petersburg, Fl. Photo by: Amelia Barlett. 

Kind Words from Alicia

"Working with Leo on my logo design development was an experience unlike any other. He was extremely concerned with representing the brand in a meaningful and authentic way. Leo made sure to learn about my vision and study my inspirations carefully before coming up with the final logo. Not only was the end product better than I would have ever imagined, he also made sure to involve me in the process and ask for feedback every step of the way.

I have never worked with someone so in tune with both their customers and their art. He did a fantastic job of incorporating his unique style and my personal touches into one meaningful design. I feel so lucky to have found an artist like Leo to assist me in my entrepreneurial endeavors, the warmth he injects into his profession makes for a truly unforgettable experience."

Alicia Geigel— Owner of The Kimono Cart

Interested in a new logo design or brand identity for your business? Contact me to discuss your project.