Pure Jars Logo Design
Client: Pure Jars
Industry: Food, food packaging.
Project Duties: Logo design, color exploration, logo guidelines.
Pure Jars are plant-based, whole meals in mason jars. They're simple and complete with all the nutrients a healthy body craves in a full meal. They're ready to eat, just as they are. Pure Jars is located in St. Petersburg, FL.
Amanda Riker, founder of Pure Jars reached out to me about designing a logo for her business Pure Jars. Amanda was starting the new business and was in the need of a professional designed logo.
The language of the identity was inspired by the simplicity of the brand. For this project it was essential that the logo worked at very small sizes, Amanda had planned to use the logo on product packaging. My job was to respect these constrictions and create a design that was adaptable for Amanda's goals.
The final logo is a clean, simple, effient and elegant workmark. Amanda started using the logo right away on product labels, social media, website and marketing materials.