Frantz on Fitness Brand Identity

Project Description: Frantz on fitness is an independent fitness business based in Louisville, KY owned by the trainer Kelly Frantz. After 10 years of experience as a personal trainer, Kelly wanted to create a new brand identity with the goal of representing his personal brand and help the growth and expansion of the business. The project included logotype, icon mark, badge, apparel and website design. 

About Frantz on Fitness: Frantz on Fitness believes in a whole body approach to wellness. Kelly Frantz brings over 12 years of experience to his clients. He’s there to teach you every step, help you grow your knowledge, your strength and encourage you along the way. For him, success is seeing his clients achieve a better lifestyle.

I created an in-depth case study showcasing the brand identity design process. You can view it: Frantz on Fitness Brand Identity Case Study.