Fruit of the Loom developed a new series of underwear for kids featuring Angry Birds, Skylanders and DC Comics prints. I designed web experiences to help showcase the products creating custom websites, landing pages, games, and updating their current online store. These sites were home of friendly & engaging shopping experience between consumer and their favorite products.
Client: Fruit of the Loom
Website design for Healthy Studies. A team of clinical research experts dedicated to make the world a healthier place.
Client: WorldWide Clinical Trials
Role: Art Direction, Creative Concepts, Web & Mobile Design User Interface Design Experience Design.
Additional Credits: Art Direction. Mike Brown. Copywriting. Claudia Bodington
Solutions for Women is one of the leading brands for menopause treatments. The project involved a custom logo design, branding, stationary, packaging and responsive website design for the Femmerol brand. Additional brand elements such as illustrations, photography, brand guidelines and email newsletter were created as part of the identity. The eccomerce platform provides a comfortable shopping experience helping new users choose from convenient options.
Art Direction. Mike Brown, Keith Adams. Copywritter. Taylor Carter
Client: Solutions for Women
Media and marketing creative development for the Russell Athletic brand and Russell Outdoor. Email marketing helped drive Russell’s sales, one inbox at time. This include a devised an extensive email marketing strategy and web banners that rewarded brand loyalty while increasing online and in-store conversions through special offers and seasonal promotions.
Client: Russell Athletic
Additional Credits: Designed while working at LEAP.
The brief was to create an responsive design for the new MakerWear website. The challenge was to put MakerWear on the map and create brand loyalty by showcasing how the company has developed a new style of fashion supporting new emerging artist and unleashing hidden talent to create better more exciting products.
Where possible, I introduced full-width grids to display more products on the screen. All site elements sit back to allow product imagery and motion graphics videos to stand out.
With a mobile first concept approach, I focused on making pages load as quickly as possible along with optimizing images and promotional content. Facebook, Instagram and Twitter played a large role in connecting with the audience, I created supporting profiles and creative content.
Art Direction. Alan Gilleo. Mike Brown. Keith Adams
Photography: Robert Peroni
Created with Love at LEAP
Art Direction and design created for Logic + Magic. A magazine and accompanying online publication of industry trends, news and predictions. A fluid mix of editorial and factual content for marketers, designers, developers and the people they work with.
Public Relations & Social Media Taste Better Together - Winter 2012
Engineering Attention - Summer 2013
The eCommerce Issue - Fall 2013
The Best of Digital 2014 - Summer 2014