Chalk Lettering Workshops!

Chalk Lettering Workshops!

Hi guys!

I'm really excited to share this video from my recent chalk lettering workshop at Whim So Doodle here in St. Pete, FL. If you're interested in learning chalk lettering with me, check out the workshop details and more future information about lettering workshops, classes in this post. Hope to see you in class!

In this 3hr class, I teach how to work with chalk and chalk markers, the elements of chalk lettering and to create eye-catching and dynamic layouts.

By the end of this class, you'll have the skills to create your own style of chalkboard art for your home, office, menu boards, or upcoming wedding. While practicing on this no-pressure medium (because everything erases!) Hope to see you in class!

Learn Hand Lettering in St. Pete and Tampa, Fl!

Leo-Gomez-Studio-Teaching-2018.jpg

Hi Lettering lover!

Thanks for stopping by. I asummed you’re here because you want to start your lettering journey. Good news! You have come to the right place! 

This year I’ll have several lettering classes available in St. Pete and Tampa, FL. I’m teaming with the best local creative businesses to teach at their wonderful spaces. My goal is to have an outlet for you to learn directly with me all things lettering, deepen your typography knowledge and start creating your very own hand lettered work.

My hand lettering classes are all levels and usually around 3hrs long. In each class we start with terminology and lettering basics. You’ll learn about lettering tools and how to use them. Then build your way up to make beautiful letters, compositions and designs. Class projects include drawing quotes, creating greeting cards, chalk wall art and more.

In addition, during class I’ll walk you through my personal lettering process and share tips and tricks from my experience, personal projects and working with clients. 

Come on and join the fun!

Here are the current class dates (2018): 

Feb 11 - Chalk Lettering at Print St.Pete - SOLD OUT

Feb 17 - Chalk Lettering at The Paper Seahorse - SOLD OUT

March  10 - Hand Lettering 101 at The Paper Seahorse - SOLD OUT

March - 24 Chalk Lettering at Whim So Doodle - SOLD OUT

April 19 - The Art of Lettering at Whim so Doodle

April 21 - Chalk Lettering at The Paper Seahorse

April 28 - Chalk Lettering at Whim So Doodle

See you in class!

Corner Canvas for Shine on St.Pete

Corner Canvas for Shine on St.Pete

Corner Canvas is a new public art initiative by Shine on St. Pete festival. Corner Canvas repurposed traffic signal boxes and redefined the intersection with local art and inspiration.

I was involved in the project and commissioned by Shine on St. Pete mural festival to create art for one of the traffic signal boxes. My box is located on 3rd and central, downtown St. Pete. The box features 2 designs that encourage happyu thought and positivity to the viewers.

Hand Lettering 101 Classes at The Paper Seahorse

Hand Lettering 101 Classes at The Paper Seahorse

Hi guys, I teamed up with The Paper SeaHorse to teach hand lettering classes in Tampa!

Whether you’re just getting started or looking for tips to take your typographic work to the next level, this class is for you.  In this class, you’ll learn lettering fundamentals which include basic terminology and how to use the basic lettering tools (pencil, paper and eraser). Getting inspiration from typefaces, you’ll learn how to draw several different lettering styles and use specimen sheets to help you reproduce the details and characteristics of different typefaces.  We’ll look at how to intentionally combine different lettering styles and create solid compositions as well as discover how to sketch lettering guides. You’ll walk away with your very own hand lettered piece and the understanding of how to apply your new skills to keep creating.

New Work: Hand Lettered Chalk Menu for Love Food Central Cafe.

New Work: Hand Lettered Chalk Menu for Love Food Central Cafe.

Love Food Central is a café serving vegan & gluten-free comfort food located on Central Ave in St. Petersburg, FL. Love Food Central needed to refresh their current chalk menu boards and commissioned me to hand letter 3 menu boards. The menu has a total number of 28 items, which includes their drinks, homemade desserts and main dishes. The boards were hand-lettered using chalk and chalk markers. Using white over the black background for natural chalk look and good contrast. Additional colors were used to fit with the brand system.

New Work: The Kimono Cart - Lettering Logo Design and Hand Painted Signage.

New Work: The Kimono Cart - Lettering Logo Design and Hand Painted Signage.

The Kimono Cart needed a new logo to represent their business. Alicia Gagel, founder of The Kimono Cart and I collaborated to bring her idea to life. My goal with the design was to make brand look special and natural with a focus on uniqueness and hand drawn, vintage and bohemian characteristics. The Kimono Cart is committed to create naturally made products, therefore a hand crafted identity and style was appropriate. 

The logo design was hand-drawn, digitized and later painted by hand using One Shot lettering enamel on two wood panels that measure 35" by 25". The panels are going to be used to build the cart that Alicia will be taking to indie and makers markets to showcase and sell her hand made Kimonos.

Check out the pictures of the logo design and sign painting process!

New Work: It Is Well With My Soul - Chalk Lettering Mural Installation.

New Work: It Is Well With My Soul - Chalk Lettering Mural Installation.

I had the pleasure of creating this hand lettering chalk mural installation for The Body Electric Yoga Company – A local yoga studio in the city of St. Petersburg, FL. The installation was created with hand lettering using colored chalk. Check out the pictures of the process, final design and the story behind the work.

How To Digitize Your Hand Lettering and Create Stunning Images combining Photography and Textures Using Analog Tools and Photoshop.

How To Digitize Your Hand Lettering and Create Stunning Images combining Photography and Textures Using Analog Tools and Photoshop.

In this tutorial, I walk you through the steps for creating stunning images by mixing hand lettering, textures and photography. You'll learn how to digitize you hand lettering sketches using photoshop and techniques to add handmade textures to your work. I show you how to incorporate photography in your design and create images to share with your followers on Instagram. I’m excited to share with you how to create this effect and how you can apply it to your next client project.

Celebrate Your Passion For Photography With The “Capture St. Pete” T-shirt

Celebrate Your Passion For Photography With The “Capture St. Pete” T-shirt

St. Pete is a city built by artists, makers and doers – a community full of talented people who work, take risks and dedicate their lives to finding happiness through creativity. It’s a city we’re all proud to call our home. And since we’re born to express our creative sides, I designed the “Capture St. Pete” t-shirt to celebrate our passion for photography.

Hand Lettering Guide: Creating a Hand-Lettered Print From Sketch to Print.

Hand Lettering Guide: Creating a Hand-Lettered Print From Sketch to Print.

In this tutorial we will go through the process of creating a hand lettering digital print. We will start with a concept and learn how to illustrate your design, digitize, and print. Along the way you will learn lettering tips and principles that will help you grow and make your skills stronger. This tutorial is for beginners and experienced artists alike who want to dive deeper into the art of hand lettering and commercial art.

Live with Intention Free Wallpaper & Hand Lettering Design Process.

Live with Intention Free Wallpaper & Hand Lettering Design Process.

Often times in a year we set new goals, we sit down and write our wishes and dreams. We focus on change and becoming a better self. We trust ourselves and embrace the possibility to live our wildest dream by setting intentions that carry us forward.

Intentions helps us focus and take action on what is important, moving us closer to the goals we desire to accomplish.

Setting a daily reminder to set an intention to live by have made me a happier person. It has helped me approach life and work from a place of revealing my potential by taking on projects that align with my personal visions. I've released this wallpaper to remind you about setting intentions and help you achieve your wildest dreams and bloom!

Hand Lettering isn't Just a Trend. Grow Your Local Audience with Authenticity.

Hand Lettering isn't Just a Trend. Grow Your Local Audience with Authenticity.

Growing your local audience can bring many benefits as freelancer and artist. And doing things with love and a feeling of hand-crafted-ness can get you noticed and—hopefully—shared. 

Although there’s never a clear-cut path to connectivity, here’s how I created a custom print for Louisville, which helped me grow my local audience and, ultimately, made a product locals want to buy.