Chalk lettering menus for Annex 400 Beach
Client: Annex 400 Beach
Industry: Restaurant, food and hospitality.
Project Duties: Menu design, hand lettering, chalk lettering,.
Annex 400 Beach is a cafe and restaurant located in Beach Drive Downtown St. Petersburg. I was commissioned to hand lettered a total of 6 chalkboards for the restaurant. Each chalkboard was custom designed and carefully hand crafted. I focused on creating each board unique, featuring several different styles of lettering that fit to the history and vibe of the 400 block in St. Pete, as well as the fun atmosphere and concept of the restaurant. Each chalkboard was layout and drawn on paper prior to the chalk execution. During the process, I worked on creating harmony and balance between the boards. And most important, displaying the menu items and restaurant offerings clearly and legible from any distance inside the restaurant.
Photography by: Alicia Geigel