ANJU Korean Gastrotruck Brand Identity

Client: ANJU Korean Gastrotruck

Industry:  Hospitality, Food truck, Korean Cusine.

Services: Branding Package– Brand identity design, logo design, icon design, secondary marks, brand development, typography, color exploration, signage design, print collateral, truck wrap design, t-shit design, brand guidelines.

Mee Ae Woley, Chef and founder of ANJU contacted me to create the brand identity for her food truck business. The project included a complete branding package for ANJU.

We developed the identity inspired by Korean typography, illustrations and style. My goal was to create a strong,  unique and hip visual identity in order to make the brand and food truck very memorable. The vibrant colors and fun illustrations created the perfect balance to connect with the Korean and Tampa Bay culture.

The project included several design elements, such as icon design, typography, food truck wrap design and much more. Below is everything we created for ANJU.


Truck Wrap Design

Photography by: McNeile Photography

Photography by: McNeile Photography

T-shirt Design


Kind Words from ANJU

I’m so happy I hired Leo to work on the branding for my small business. I’ve received countless compliments on the design and overall look of my food truck. The project was very exciting to see come to life! I was so happy with his work that I asked him to design our staff t-shirts and I’m already thinking about a menu design in the near future. Leo is very responsive and easy to collaborate with. I didn’t have a good idea of what I wanted at the beginning but he figured out what it was in the end! I couldn’t be happier with the results! 

Interested in a new brand identity for your business? Contact me to discuss your project.