ANJU Korean Gastrotruck Brand Identity
Client: ANJU Korean Gastrotruck
Industry: Hospitality, Food truck, Korean Cusine.
Services: Branding Package– Brand identity design, logo design, icon design, secondary marks, brand development, typography, color exploration, signage design, print collateral, truck wrap design, t-shit design, brand guidelines.
Mee Ae Woley, Chef and founder contacted me to create their new food truck - ANJU brand identity. After many successful years in the hospitality and food industry with Korean bibimbap, the business outgrew their space and ANJU was born.
Mee An, wanted a fresh new look for her brand, the brief included a complete branding package for ANJU. My goal was to create a strong, unique, cool and hip visual identity in order to make this food truck very memorable. We developed the identity inspired by Korean typography, illustrations and style, the vibrant colors and fun illustrations created the perfect balance to connect with the Korean and Tampa Bay culture.
The project included several design elements, such as icon design, typography and usage, food truck wrap design and much more. Below is everything we created for ANJU.